GOALS AND OBJECTIVE

VISION STATEMENT

The mission or vision statement is normally determined by the Chief Executive Officer of the organisation in consultation with the board of directors and senior management of the organisation.

• TO PROVIDE SHAREHOLDER PROFIT
• TO PROVIDE EFFICIENT PUBLIC TRANSPORT
• TO PROVIDE EXCELLENT CUSTOMER SERVICE
• TO PROVIDE WORLD BEST PRACTICE
• TO REACH WORLD WIDE AUDIENCE VIEWER
• TO CREATE AFFORDABLE CLOTH FOR YOUNG
• TO PROVIDE EXCELLENT AUDIO ON COMPUTER TECHNOLOGY
• TO ESTABLISH COUNTRY WIDE OF CONTACTS
• TO PROVIDE EXCELLENT HEALTH CARE SERVICE
• TO PROVIDE EXCELLENT UP-TO-DATE INFORMATION

Organisational Objectives

Every organisation, when it is established, has a specific purpose or objective that it wants to achieve. 

In fact, many organisations have multiple objectives that they want to achieve. 

It does not matter whether the organisation is part of the public sector or the private sector, both will have their specific objectives that they want to achieve.

These guiding goals and objectives are normally formulated in the form of a mission or vision statement.

This statement attempts to summarise in a concise and precise manner the essential or core objective(s) of the organisation. 

It is a broad statement relating to what the business intends to do or to achieve both now and in the future. 

It is developed from the history of the organisation, its past performance, the environment within which it operates, the personnel associated with the organisation and their vision of the organisation. 

It is the overriding objective to which all other objectives are directed and is therefore strategic in nature. The mission or vision statement is established as a long-term objective.

Once the mission or vision has been formulated, the next level of management within the organisation will establish their own objectives. The senior management team will formulate the core drivers for their section of the organisation. 

These core drivers should mirror the mission/vision statement. These objectives will be mid-term in nature and will in turn be used by the next level of management when formulating their objectives.

Finally, the last level of management within an organisation - the front-line managers will draw up their objectives based upon the core drivers and the mission/vision. These targets will be typically short-term and operational in nature.